The digipak for Katy Perrys "Teenage Dream" on this digipak a few things stand out at first sight. The first of these being Katty Perry lying naked on a bed of clouds. This is an example of Laura Mulveys male gaze theory as this will attract men and will help make the product sell. The second thing you will notice is that the actual CD itself is designed like a donut (on the left) and the other looks like the top of one of those swirly lolipops you get at fairs. These may be used to represent Katty Perrys "Sweet Side" The colours being pink wil attract younger people which her music is aimed at. The red on the cover could be used to show Lust, Sudductiveness or passion. Overall the general design likes in nicely to her music video California Gurlz and people may by the digipak just because they recognise and have shared knowledge.
This digipak is by Britney Spears called Femme Fatale.
The digipak has a fairly simple colour scheme which mainly uses blacks and dark colours. The simplicity of the pack is shown by one of the panels containing a picture Britney spears, this also keeps within the theme of her clothing being black. The panel on the right contains the initials of the album and on the left Britneys initials. This pack is ulinke most otgher packs of this genre and is very similar. The covers contridict the theme inside as the colours and lights are used completely different. The front conver of this digipak has a picture of Britney looking into the camera which ties into Laura Mulveys male gaze theory. This will apeal to the male audience and they may buy it for the sex appeal. Wheras to the women they buy it for the fashoin sense as this is what gets them to buy it. Britney, with this digipak is trying to gain a wider audicence as Britneys main genre is pop and the stlye of the digipak is trying to gain an older audience.
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