Research into Digipak adverts

Digipaks are effectively packaging for CDs and there adverts like most most adverts for items come in many different media forms, two of these are electronic and static. Digipaks are the most modern kind of packaging which is now used to store CDs and the advertising is very effective for them.

Electronic Advertising

The video posted above is an advert from the Music company Ministry of Sound called Chilled Acoustic. This company offers a wide range of music but are most famous for there dance music. The advert shown here features a digipak promotion at the and is one of just many in the new world. In this video the main focus is the ministry of sounds famous logo being destroyed in a glass cube with music from the album being played over the top. At the very end of the advert we see the front cover of what the finalised digipak will be. The colour scheme of the advert is very chilled out with the main colour being purple with blue tints, the reasons for the "chilled" colour theme are because of the album name "Chilled Acoustic" one of the very last parts of the advert shows you where to purchase the album from.

The majority of people purchase there music on-line through websites like Itunes and Amazon music. There are many places in which you can find other types of media like Newspapers, Tv and Billboards and the internet.

Static Advertising

Static advertising as the name suggests is an advert like show above from the album Day & Age by the Killers from seeing the other styles of Killers albums you can see that it has kept in style of the other album covers. The design of the picture in mosaic with a "dark" background if you could call it that. The colours are very calming purples and whites and this will draw in the audience as these are very bright vibrant colours. These colours are also very similar to the style of music that the Killers play being alternative rock.