Generic conventions of music videos are all very similar they usually involve fast cuts which will never last more then 5-10 seconds per shot. The videos either try to follow the songs imagery or the story portrayed by the lyrics, this depends on type of my music video being shot whether it's a concept video, narrative or performance. With in these three different types of music video you will find different conventions. For example in performance videos the the convention is to see the band performing the song live or in a music studio. Concept videos don't have many conventions apart from being outside the box. Narrative videos use actors instead of the band members and follow the lyrics with longer cuts then concept videos.
Editing
The music video "The Hardest Button to Button" is very famous for the insane amount of cuts and amazing new ideas on how to edit music videos. The video utilizes pixilation animation to create the effect of dozens of drum kits and guitar amplifiers multiplying to the rhythm of the song.
This is the white stripes The Hardest button to button video
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