Goodwin's theory is based on 8 main principles, the first of these being links between the lyrics and visuals which you see mainly min narrative style films. The second being links between the music and visuals. Genre characteristics which for example means if this is a metal video it will have black and red, this is just one example. Intertextual reference, this could be for example the reference to Tin Man in the video for Parklife. Objectifying women, an example for this is California girls by Katy Perry. Voyeurism, this means that other people are looking at the artist or an insight into the artists life. Demands of the record label, and finally the three different types of music video performance, narrative and concept.
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