Target audience for “Fit but you know it” by the Streets

The target audience for our music video for Fit but you know it will D – E class people and will generally come from working class backgrounds. The main reasons for this is because the lead singer and the main musical writer for the streets is Mark Skinner, A young adult from this type of background. The video will also target young males this is because the song is about a young attractive women, this effectively takes out the older generation and females from our audience. The lyrical content of the song also targets a younger more “hip” audience with words such as “fit”.

The song also tries to be funny which may interest people who also listen to hip-hop and listen to the urban culture. The sound of the music also sounds like a similar style to early Brit Pop like Blur.

This video will be created to entertain the public, this is because of the way the lyrics are written. The song was created to be fun to play at a gig which is why we have chosen to make the video fun.