Laura Mulvey

According to Laura Mulvey’s Male Gaze theory the video would take the perspective of the man over the woman, so the audience would see the situation through the eyes of a man. She also believes that women are always depicted as either a 'virgin’ or ‘whore’ type character. The main female character in this video falls directly into this type of theory.The whole style of this video is based in what seems to be a burlesque house which will attract the attention of some viewers. Another music video which shows this type of theory is Katty Perry's California Girls video.

This will definitely apply to our music video because the song is clearly from the perspective of a man who is looking at a woman. it is very unlikely that there would be any perspective of the woman shown in the video. It is probable that women in the video will be represented as the ‘whore’ character.

50 Cents "Candy Shop" is another music video which shows the Male Gaze theory really clearly. its shot from the prospective of this "pimp" he has all of these really flash cars and is in a house full of women which are looking at him with passion and lust. The video shows women wearing small little skirts and the camera is all over the parts of the body which interest men to try and sell sex.

The video to countdown by Beyonce really fits into the Laura Mulvey male gaze theory with Beyonce wearing next to nothing in some shots and the revealing camera angles. The majority of the dancers in the video are female which is trying to make Beyonce spread her market out and get more men to buy her CD's and to women she is seen as a Fashion goddess.